No. 1The visit and the season

Price the visit. Then price the season.

Mowbray quotes mowing by lot size, adds edging and trimming, takes off your weekly discount and prices fertilizer, aeration, seed and leaves for the year. Then it puts the lawn on a crew's route.

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Looking straight down on a front lawn mown in wide diagonal stripes, a picket fence throwing long morning shadows across it. — Fig. 1 7,500 sq ft, band B, mowed every week from April to October: 30 visits, edged and trimmed each time.

No. 2The lot

Five lot sizes. Five prices a visit.

Measure the lawn once. Mowbray puts it in a band and prices every visit from that band, with your discount for lawns on a weekly or two-week route.

Drawn to scale. Band E is two acres; band A fits a townhouse front yard.

Starter price a visit, by lot band
Band	Lawn area	One visit	Every two weeks	Every week
A	1 to 5,000 sq ft	$35.00	$32.20	$29.75
B	5,001 to 10,000 sq ft	$45.00	$41.40	$38.25
C	10,001 to 20,000 sq ft	$60.00	$55.20	$51.00
D	20,001 to 43,560 sq ft	$85.00	$78.20	$72.25
E	43,561 to 87,120 sq ft	$120.00	$110.40	$102.00

No. 3The season

The season, month by month.

Sell the year, not the mow. Each program is priced on the lot you already measured: a set price for the trip plus a rate for every thousand square feet.

Mowing

April, May, June, July, August, September, October
1. J
2. F
3. M
4. A
5. M
6. J
7. J
8. A
9. S
10. O
11. N
12. D
Fertilizer

March, May, August, October
1. J
2. F
3. M
4. A
5. M
6. J
7. J
8. A
9. S
10. O
11. N
12. D
Aeration

April, September
1. J
2. F
3. M
4. A
5. M
6. J
7. J
8. A
9. S
10. O
11. N
12. D
Overseeding

September
1. J
2. F
3. M
4. A
5. M
6. J
7. J
8. A
9. S
10. O
11. N
12. D
Leaf cleanup

October, November
1. J
2. F
3. M
4. A
5. M
6. J
7. J
8. A
9. S
10. O
11. N
12. D

Fertilizer rounds

$35.00 plus $4.00 per 1,000 sq ft

Up to six rounds a year, each one priced on the lot.
Core aeration

$65.00 plus $8.00 per 1,000 sq ft

Once a season, best in early fall on cool-season grass.
Overseeding

$55.00 plus $12.00 per 1,000 sq ft

Seed straight after aeration, while the cores are open.
Leaf cleanup

$80.00 plus $10.00 per 1,000 sq ft

Up to four trips as the trees drop, raked, blown and hauled.

A lawn edge cut in a crisp straight line against a stone path, a string trimmer lying beside it.

The edge is what they notice.

Edging and trimming ride along on every visit, so they repeat with the mow and take the same route discount.

Edging: $10.00 a visit
Trimming: $8.00 a visit
Weekly route: 15% off each visit
Every two weeks: 8% off each visit

No. 4The route

A route for every weekday.

Weekly lawns repeat on the same day. Two-week lawns alternate, so Monday's crew is never doubled up. Crew leads open the day and see the street, the band and the work.

Monday

14 Alder Ct Mow and edge, band B Weekly
3 Wren Row Mow, band A Every two weeks
88 Orchard Ln Mow and trim, band C Weekly

Tuesday

21 Linden Ave Mow and edge, band C Weekly
21 Linden Ave Fertilizer round, band C Every two weeks

Wednesday

5 Hollow Rd Mow, band D Weekly
12 Fern Ct Mow and edge, band A Every two weeks
40 Sorrel Way Mow and edge, band B Weekly

Thursday

9 Meadow St Aerate and seed, band B Every two weeks
62 Clover Pl Mow and trim, band A Weekly

Friday

117 Ridge Dr Mow, edge and trim, band E Weekly
30 Birch Bend Leaf cleanup, band C Every two weeks

A sample week for one crew.

Seen from above, a green pickup towing a trailer of mowers, parked at the curb beside a striped lawn.

Coming soon: before and after photos of every lawn, sent with the bill.

A free listing. Then a working round.

Take requests on Free. Solo runs one person's round. Add crews when the next trailer goes out.

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Set up your crews, measure your first lot and put it on Monday's route. No card needed to start.

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